DCI Marketing - Subaru Drive
As Editorial Director at DCI Marketing, I led a team to develop the content strategy and produce articles, videos, e-books, guides and social content for Subaru Drive magazine and subarudrive.com. We also published a monthly newsletter and special edition print issues.
Subaru Drive Guide to Road Trips With Pets
This e-book is a compilation of articles, guides and tips on traveling with pets, designed for readers to reference on the go. We created this in response to the popularity and organic search reach of our pet content on SubaruDrive.com.
Subaru Drive Winter 2022
This print issue of Subaru Drive features our annual Community Champions feature highlighting Subaru owners who give back, plus a New Year’s road trip to the coast of Maine, a beginner’s guide to wilderness preparedness, and other stories.
VIDEO: What does this light mean?
In this video, we used a gameshow-style animation and quiz format to explain what the little dashboard lights mean on Subaru vehicles. This content was created based on data from Subaru and SEO research showing that deciphering dashboard lights is a key concern of Subaru owners.
Subarudrive.com
The Subaru Drive website is the home for all of the lifestyle and vehicle stories we produce for Subaru owners. The content strategy is led by our goal to delight and inform current Subaru owners on issues and topics they care about, while bringing new prospects into the funnel by showcasing all that the Subaru owner lifestyle has to offer.
VIDEO: Everything You Need to Know About EV Charging
In this video, we explain the different types of chargers and how they work for electric vehicles. We created this video based on research showing that understanding charging options is a main hurdle for converting to EV ownership.
Subaru Drive Spring 2022
This issue of Subaru Drive features people and organizations working to make access to the outdoors more equitable to all groups, underlying Subaru’s commitment to diversity and to preserving the planet. We also covered the new Subaru EV, an explainer article about living with electric vehicles, a guide on how to build a travel first aid kit, a babymoon road trip in the desert, and more.
Subaru Drive Fall 2022
This issue of Subaru Drive highlights Subaru owners who’ve adopted “Underdogs” — pets with special needs or other issues that make them hard to place. Subaru of America sponsors “Make a Dog’s Day” every October and regularly donates to the ASPCA and other pet organizations. This issue underscores Subaru’s commitment to animals and exemplifies how Subaru owners care about giving back.
DCI Marketing Retail Trends Report
I led the editorial team to identify and report on retail trends that would impact our clients in the coming year.
DCI Marketing Beauty Retail Trends Article
I worked with the editorial team to produce this article on trends in beauty retail for the DCI Marketing website and newsletter.
DCI Marketing Case Study & Video
Our creative team produced this video and case study to showcase our work with Kia dealerships. For the video, I created storyboards, wrote interview questions, acted as on-site line producer, and advised on editing.
Guerrero Media
As Editorial Director and Editor-in-Chief of Profile magazine, I oversaw editorial standards, assignments, production and content strategy for B2B executive leadership magazines and web content.
Editorial Director
I led and managed a team of editors to produce quarterly B2B executive leadership publications, in print and online.
Editor-in-Chief
As the Editor-in-Chief of Profile magazine, I led the team to transform the website and magazine to better reflect our audience. We conducted a Sprint process to assess and reimagine our sections, tone and voice, and applied our learnings to launch a biweekly newsletter, Insight, sharing expertise from top leaders in their industries.