LinkedIn Strategist + Ghostwriter
New homepage banner.png

LinkedIn Coaching

LinkedIn Strategy + Ghostwriting

 

Hi, I’m Megan, and I love LinkedIn!

I know, I know. Cringe, etc. You know what’s not cringe?

✅ 2.3 million impressions in the past year

✅ +73% follower growth

✅ Clients booked, partnerships forged, IRL meet-ups scheduled, speaking spots secured, and real, tangible growth for my business.

That’s just for me! For one CEO client, I helped grow followers by 48%, and increase impressions by 40%.

For another, I wrote a single post that earned them 700+ followers.

I’ve helped B2B companies launch new products and marketing campaigns on LinkedIn that resulted in dozens of qualified lead calls booked.

 
 
 
 

Why work with me?

I started my career as a journalist, and I’ve applied those skills to my work in branded content for companies including Subaru, UTA, Lawson Products, and B2B tech startups.

As I’ve grown my solo editorial consulting business, I’ve seen the power (and fun!) of LinkedIn firsthand.

I’ve also discovered how much I genuinely love ghostwriting – it’s not unlike writing a sharp profile piece for a magazine. Ask the right questions, unlock the smart stuff the subject didn’t even know they were thinking, spin it up into a grabby, compelling story.

That’s what I do for leaders on LinkedIn – make their ideas and expertise visible so they can focus on growth.

I’ve ghostwritten for CEOs, founders, business development execs, creatives, and solopreneurs. Get the full scoop, including recommendations and credentials, from my LinkedIn.

 

I work with founders, small business CEOs & leaders to show up authentically on LinkedIn.

If you’re ready to turn your LinkedIn into a magnet for opportunities, let’s chat!

 

LinkedIn Packages

Ask Me Anything (1-hour Call)

An hour-long call during which we can cover whatever is most helpful for you. A few options:

  • Live-audit your LinkedIn profile

  • Review post drafts or write a post together

  • Ask me about my approach & how I work

  • Co-edit an article or newsletter issue

  • Refine a content strategy

  • Hone a PR pitch

What it costs: $97

The Big Sister Pep Talk (Coaching Session)

Coaching session where I pepper you with (fun!) questions to help you clarify your goals and plan of action for LinkedIn.

What you get:

  • Pre-call intake questionnaire (also fun, I promise)

  • 60-min call to live-audit your LinkedIn profile, distill your content pillars, and map out an engagement plan

  • Post-call detailed notes with specific recommendations for profile optimization, post outlines, & personalized to-do list

  • A clear plan for how to spend your time on LinkedIn so that it feels purposeful & helps you reach your goals

What it costs:
$397

This is for you if:

  • You aren’t sure where to start or feel stuck in your progress on LinkedIn

  • You feel comfortable with light DIY design work (AKA making a banner or carousel in the free version of Canva)

  • You can spend 2-3 hours per week on your LinkedIn presence

 
 

Copy My Homework (Full-Service Set-up)

A more comprehensive option for busy founders & leaders who need someone else to lay the foundation so you (or your team) can run with it.

What you get:

  • 90-min kick-off call to clarify your ICP, content pillars, positioning & messaging*, and your unique leadership narrative

  • Full rewrite of your Headline, About section, Featured links, and Experience sections

  • 2 LinkedIn banner options

  • Profile picture selection & light editing

  • Graphics for Featured links & carousel template

  • Custom LinkedIn content strategy including your recommended pillars, post types, and topic bank

  • Custom LinkedIn engagement strategy including commenting, connecting, and DM/follow-up

  • 30-day content calendar mapped out

  • 4 complete post drafts ready to go

  • 2 additional 30-minute coaching sessions (can be used any time within 6 months of booking)

What it costs:
$1497

This is for you if:

  • You know what you want to accomplish and who you need to speak to on LinkedIn to get there, but you dont’ have the time or bandwidth to set the foundation

  • You have the time or the team to implement the recommended strategy

*If you don’t have positioning/messaging nailed down, we can cover that with an additional coaching session before we get started.

 
 

I’ll Drive You to the Mall (Strategy + Ghostwriting)

Personal branding strategy + monthly LinkedIn content delivery

Gimme the keys and buckle up. I’ll be your ghostwriter and do (almost) everything for you, with minimal time commitment and maximum results. (3-month minimum)

What you get:

  • Full profile optimization (copy & graphics)

  • 90-minute kick-off call

  • Customized content & engagement strategies

  • Monthly content syncs

  • 12 posts per month, written in your voice (by me, never by AI*)

  • 4 custom images (infographics, carousels, or other branded content) for posts per month

  • Quarterly metrics reports with analysis & recommended improvements

  • Light commenting & engagement plus clear direction for when I pass the ball to you

What it costs:

$2,497/month

This is for you if:

  • You’re an early-stage founder with a lean team & little time

  • You’re an exec with a marketing team that has many priorities and need someone who can coordinate with them while taking full accountability for your content

  • You’re a solopreneur who needs to a partner to help build credibility & community while you run the rest of the biz

  • You know how impactful it can be to show up on LinkedIn but it’s not your area of expertise

  • You have a few hours per month to review post drafts, share updates, and answer targeted questions that help me develop your content

*See my AI policy here.

 
 
 
 
 
 
 

FAQ

〰️

FAQ 〰️

 
 

Why should I work with you over another ghostwriter?

Choosing a ghostwriter is a highly personal decision, and you want to feel super comfortable with whoever you choose. Everyone has a slightly different approach and system. A few things about how I work that may help you decide:

  • After our onboarding process, I’m flexible in how we communicate. My baseline is a 30-minute call about once a month, but we can convert that to bimonthly, work from voice memos, send me ideas via email or Slack, whatever works for you.

  • I write in your actual words and POV, a skill I’ve honed from writing hundreds (really) of profiles based on 1-on-1 interviews in my career. I have an MA in journalism and extensive experience in executive comms, branded content, and personal essay writing.

  • I use AI as a support tool, but I write all of your posts myself. I’m not taking your money to throw transcripts into Claude and copy/paste the results (you could do that yourself, though I don’t advise it.) See my AI policy here.

  • Becaues I have deep editorial experience across mediums, I can easily help you grow your personal brand into other platforms, like Substack, op-eds, longform articles, etc. (I’m not an expert in IG/TikTok but I can help with basic calendar planning and post creation.)

  • I work best with founders, leaders, and solopreneurs who are passionate about what they do. The vertical doesn’t matter - I’ve written for professionals in cybersecurity, finance, hospitality, talent management, ops, VC, media, and CPG.

If you don’t think I’m the right fit for any reason, I’m happy to recommend some spectacular ghostwriters in my network.

How will I know that our LinkedIn strategy is working?

For ongoing ghostwriting clients, we collaborate on custom KPIs so we know we’re tracking to your goals, and review them every quarter. I’m also always keeping an eye on metrics to clock what soars and what falls flat for your audience.

LinkedIn analytics like Impressions and Engagement Rate are important, but so are the less-obvious signs of success. Here are a few real examples I’ve heard from clients:

  • They get warm lead DMs about their services specifically mentioning posts

  • They get emails from people in their network thanking them for their POV from LinkedIn content

  • People come up to them at events and mention their LinkedIn posts

  • Increased quantity and quality of inbound candidates for open positions

Do you provide other editorial services?

Abso-flippin-lutely! I can help write and edit originally sourced articles, blog posts, white papers, and essays. I’ve done everything from proofreading (AP and Chicago styles) to running a full editorial team, on content from product copy to newsletters to premium print magazines.

Can you design assets or layouts?

For simple social graphics - yes. For more complex designs or formats, or designing a brand system, I can recommend several excellent designers or help you source the right person for your project.

Can you show me examples of your ghostwriting work for other clients?

As you can imagine, much of my work is protected by NDAs, but I can give you selected examples and ideas of the type of clients I work with.

Can I add on to your packages (more posts, newsletters, coaching for my team, etc.)?

Yes! We’ll discuss your needs and I can add custom elements to your package.

I have a question that wasn’t answered here.

Sock it to me!